Marketing and Sales Essay Example | Topics and Well Written Essays - 5000 words - 1

Marketing and Sales - Essay Example These three concepts form the backbone of many successful marketing strategies. But, the fourth P-Place is often overlooked by most of the marketing experts and business men. Every product should actually be produced, priced and promoted according to the place it is distributed. The company should decide whether to implement large-scale distribution in the area or selective distribution, based on the economic, social and cultural influences of the place chosen. A company can choose to distribute a product in a place intestivley, selectively or exclusively. The pricing and promotional budget should be determined based on which type of distribution is selected for a particular place. The marketing concept changed phase from "make-and-sell" to "sense-and-respond" way back in the past century (Kotler, 2008). Only companies producing exclusive products catering to the needs of people living in certain places thrive. They distribute the products only where there is ample need. For example, consider the ‘Voltas all weather AC’ designed and marketed for people living in deserts exclusively. The AC keeps the room cool during the scorching mid-days and heats the rooms automatically during the biting cold nights. They are much affordable than the room heaters used in the western countries and is portable. They can be used even in tents. The product was a great hit and it surpassed several competitors in sales revenues this summer. Integration of Place and Pricing Place is directly connected with pricing. Consider Marks and Spencer an Tesco departmental stores. M &S aims in selling branded, high cost products in all its stores no matter where it is placed. Tesco sells small packets of local products at an affordable cost in rural areas. It sells branded and costly products in its urban stores . This simple place related pricing helped the company to grow enormously in a short period of time, challenging the decades old M&S in profits. "Differentiation stems fr om uniquely creating buyer value" (Porter, 1985, p 150). Tesco did just that. They created a difference by understanding the buyer value pertaining to the place. Relationship of Place with Pr

People who are under 21 should not allowed to drive Research Paper

People who are under 21 should not allowed to drive - Research Paper Example These precautions can help saving 1,700 accidental injuries and 200 deaths from speed driving in a year. Rash driving needs to be controlled, as similar driving limits also apply in countries like New Zealand, Australia, and some regions in the US as well (Triggle par. 1-3). Although overall deaths from accidents have been on the decrease but the teenage habit of listening to music while driving is a big accidental risk. This bad habit of listening to music through MP3 players and iPods while driving has been acknowledged for awareness purpose by the Tune into Traffic campaign (Triggle par. 5). Teenagers go a step ahead by not just listening to music while driving, but also texting messages, which is a relatively bigger risk on the road for causing of road accidents. Incidentally, there has been a significant check on road accidents, reaching to an all-time low, but still 2,222 deaths were reported due to road accidents the previous year (Triggle par. 5). Teenage accidents cause loss of gasoline, life, and money, as they develop a habit of driving just for the fun of driving, which is a leading cause of wastage of gasoline. Gasoline being a limited natural resource, a check on its wastage by not allowing driving licenses till they reach the age of 21 can help in saving this resource. The practice of graduated driving licensing can save many accidents from occurring. Otherwise also, road accidents cause huge loss of money as well, as a reduction in accident rates in the UK can relieve the economy from the financial burden amounting to  £890m (Triggle par. 8-11). We should stop teenagers from driving for their own benefit and for the benefit of other society stakeholders. Actually, teenagers have other alternatives to reach their destinations. Teenagers should use the available public transportation system, such as buses to reach their destination. There is no logic in going privately when buses are